Casey Shilling joined Zoës Kitchen in 2016 as Chief Marketing Officer with more than 20 years of experience building lifestyle brands, including marketing campaign development and execution, digital strategy, new store launches, new product launches, innovative partnerships, consumer engagement and field communication. Mrs. Shilling leads the Zoës Kitchen marketing team to build brand awareness and to engage guests through sales-driving integrated marketing programs, digital, loyalty, public relations, social media campaigns, and other omnichannel marketing initiatives.
Prior to joining Zoës Kitchen, Mrs. Shilling served as Vice President of Marketing and Public Relations at The Container Store. Over her long tenure with the storage and organization retailer, Mrs. Shilling helped build the brand, leading the company’s national and local marketing, new store launches, digital content creation, social media, public relations and community outreach. During her time there she also oversaw the company’s recruiting, training and workplace culture initiatives. Prior to The Container Store, Mrs. Shilling worked for marketing agencies Bustin & Co. and Meltzer and Martin Public Relations doing consumer packaging, retail, restaurant and hospitality client work. Mrs. Shilling received her Bachelor’s degree in 1992 from Texas State University.